Get Involved

Alpine Community Contacts

POW Australia needs boots on the ground to help build relationships in key alpine communities and assist with organising events throughout the winter season.

Passionate about climate change and environmentalism? Connected with local businesses and community stakeholders? We would love to work with you to help achieve POW’s objectives!

Act as the conduit between POW Australia’s athlete, ambassador and science alliance and the POW Australia Directors. You will work under the POW education lead and closely with the operations team.

Responsibilities:

• Receive ambassador applications, conduct interviews, and onboard relevant prospects
• Manage existing ambassador team and ensure continual and active engagement with POW Australia’s Mission and social media and physical touchpoints
• Ensure regular communication with ambassador community and table ambassador opportunities such as events, blogs, takeovers, sponsorships, productions, content creation, or any relevant activities
• Report & relay relevant industry intel and ambassador feedback
• Stay current and educated on relevant individuals and groups in the industry

Ideal candidate will have:

• Demonstrated ability to communicate with internal and external stakeholders, including a community of pro-athletes and ambassadors
• Excellent written and verbal communication skills

POW Australia is on the look out for education gurus! We need help to build education partnerships and develop content ready to roll out to the winter world. Even if you don’t tick all the boxes below, please reach out.

How you can help:

• Design activities that link to school curriculums.
• Create links with teachers in local schools.
• Create links with universities and students looking to study our unique alpine areas.
• Design ‘user friendly’ resources for POW partners and volunteers.
• Willing to run education sessions for POW partners and volunteers.
• And for an added bonus – design an app for a citizen science project.

About You:

• Passionate lover of winter with a drive to protect it – now and into the future.
• Ability to work well in a team, especially over Zoom sessions.
• Demonstrated ability to work independently, take initiative and deliver on commitments (i.e. you do what you say you’re going to do)
• Knowledge of basic climate and sustainability issues along with different solutions
• Some experience in either teaching to a set curriculum or developing/reviewing a curriculum.

Are you someone who can coordinate and lead a group of like minded people within your local area to further elevate POW Australia’s mission?

POW needs local alliance leaders in Mt Buller, Hotham and Falls Creek. And an overall Local Alliance Coordinator to work with our existing Jindabyne Alliance and the new Victorian alliances as they form.

The Coordinator role will work with the different Local Alliance leaders from our groups across Australia and assist them in their own alliance developments. They will be a key driver in developing and bringing together our alliances, an essential part of creating our community, connecting our committee with the local community.

Local Alliance Coordinator – Responsibilities

• Work with events, community teams, and local alliance leaders to assist in managing and coordinating the development of our alliances
• Develop networks of climate and snow enthusiasts into key alliances to progress our collective ambitions through events and community initiatives throughout Australia
• Be the core conduit to communicate the developments of each alliance to our committee for ongoing support and transparency
• Facilitate our alliances to hold events, education opportunities, and engagements with local issues

Local Alliance Leader – Responsibilities

• Work with events and community teams to manage the development of your alliance
• Bring local networks of climate and snow enthusiasts to join the alliance and progress our collective ambitions through events and community initiatives in your area
• Be the core conduit to communicate the developments of your alliance to our Local Alliance Coordinator
• Facilitate events, education opportunities, and engagements with local issues and get people hyped!

Local Alliance Leader – Skills

• Show an excellent ability to communicate with community members and a range of stakeholders
• Have excellent written and verbal communication skills
• Be self-driven with an ability to work independently
• Have extroverted tendencies with a social flair
• Comfort with public speaking is a big plus!

Local Alliance Coordinator – Skills

• Have a demonstrated ability to communicate with community members and a range of stakeholders
• Have excellent written and verbal communication skills
• Be self-driven with an ability to work independently
• Have extroverted tendencies with a social flair

The POW Marketing & Communications Lead is responsible for the implementation of all marketing and communications strategies, including the amplification of the POW brand and image.

You will lead the Communications team, and work closely with the Director of Operations to execute on POW’s broader strategic goals.

Leveraging your experience with the goal of refining POW’s role as an inspirational and trusted brand that is accessible to existing loyalists and future advocates. To be successful in this role, you should be an experienced strategist, team leader and a precise written and visual communicator who is dedicated to expanding POW’s reach and impact.

Responsibilities:

• Collaborate with Director of Operations and other POW Directors when required on the development of the yearly integrated marketing and communication strategy
• Provide leadership and supervision to the content manager, social media manager, graphic designer, and other communications sub-committee volunteers
• Ensure that brand identity guidelines are met to guarantee consistent brand communication across all organizational platforms and marketing channels
• Develop and maintain an integrated communications calendar, outlining all promotional needs for campaigns, programs, events, and regular brand communications
• Collaborate with the POW Directors to determine campaign goals and develop promotional briefs to support those goals
• Direct all media programming including project and team/volunteer/contractor management of print and digital advertising, earned media, and public relations
• Oversee cross-functional “content team” and lead the implementation of all content production for paid and owned media channels, including paid social, paid media, email marketing, blog, video, and website
• Facilitate the vetting, development, and deployment of new marketing channels including new media, podcasts, vlogs, and direct marketing tools such magazines or newsletters
• Foster strong brand alliances by generating opportunities to plug partners into new and existing communications efforts including co-op communication strategies and list growth opportunities

Ideal Candidates Will Possess:

• Strong commitment to protecting the places that support an outdoor lifestyle and to the inclusion and representation of all the people to enjoy that environment
• A minimum of five years in a marketing or communications leadership role
• Proven experience developing and implementing successful communications strategies
• Strategic and tactical experience in digital and paid social media marketing
• Strong understanding of the role that public relations play in successful communications
• Experience in marketing metrics analysis and evaluation
• Knowledge of platforms and digital communication trends
• Efficiency-oriented project management skills
• Excellent verbal and written communication skills
• Bachelor’s degree in marketing, communications or related field
• Experience within the climate change arena preferred
• Positive attitude and passion for the outdoors
• A commitment to developing strong relationships with the community and partners

Media/Content Creation

POW Australia needs to build a network of media production experts spread across key alpine zones to help us deliver on our strategic content goals.

If you love winter like we do, and are experienced in any of the following, please reach out and get involved:

• photography
• videography/video production
• aerial/drone content
• written media
• podcasting

POW Australia is looking for a Public Relations (PR) Officer to organize and oversee PR activities and ensure effective communication with stakeholders, media and the public.

Your goal will be to cultivate a positive image of POW Australia and ensure the various department efforts – education, policy and athlete alliances – are known throughout the snow industry as well as the broader Australian public.

Responsibilities:

• Develop PR campaigns and media relations strategies
• Address inquiries from the media and other parties
• Track media coverage and follow industry trends
• Prepare and distribute press releases in collaboration with the content manager
• Work with the broader Media & Communications sub-committee to advance POW Australia’s communications strategies.

Ideal candidate will have:

• Experience as a Public Relations Officer or similar PR role
• Experience managing media relations (online, broadcast and print)
• Background in researching, writing and editing publications
• Existing relationships in endemic ski media or other media connections
• Familiarity with project management software and video/photo editing is a plus
• Strong communication ability (oral and written)
• Excellent organizational skills
• Creativity and problem-solving aptitude
• BA in Public Relations, Journalism, Communications, or a related field
• Media training

POW Australia is seeking a talented UX Designer/Developer to assist with various upcoming projects. This includes enhancing the user experience on our website as we expand our e-commerce activities, as well as developing tools and web applications to support our public-facing initiatives.

This position will work directly with Al, who leads our commerce and operations team.

How You Can Help

• Work closely with a tight-knit team to execute key initiatives, such as web apps, that will be rolled out to the winter sports community to reduce their CO2 footprint.
• Assist in expanding the scope and scale of key projects to generate revenue for POW.
• Improve the user experience on our existing website to facilitate merchandise sales growth.

About You

• You are passionate about the outdoors, and love snowsports.
• You are creative, innovative, and efficient.
• You are motivated by excellence and take initiative to work independently.
• You possess strong organisational and planning skills to meet deadlines.
• You have web development skills, including proficiency in PHP (essential).
• Familiarity with WordPress and WooCommerce is highly preferred.
• Experience with no-code development platforms like Bubble.io is preferred, or at least a willingness to learn these platforms within a short timeframe.

This volunteer role is expected to be ongoing as our organisation grows. However, there will be a significant commitment required to launch the first major project before the official start of the 2023 ski season.

POW Australia is looking for a video producer to manage key video projects from inception to completion on behalf of the organisation.

The video subject matter will be determined by the POW Australia committee and reflect the organisation’s campaign objectives as identified each year.

Examples of the kinds of video projects we are looking at working on include:

• Short film on public transport around our Mountain communities
• Short film on the Longicorn beetle and plight of the Australian snow gums

Responsibilities

• Work with the communications and media sub-committee to identify targeted video projects and then execute
• Assisting in the creation and refinement of scripts, project concepts, and other materials
• Scheduling all tasks within the video production process
• Locating shooting venues
• Sourcing and working with volunteer filmers and editors in the POW content contributor network
• Meeting with relevant stakeholders to discuss the project
• Ensuring that the production quality of the final product is top-notch

The ideal candidate will have:

• Experience or degree in film, media, management, production, or a related field.
• In-depth knowledge of video production processes and activities.
• Able to lead a production team and manage several tasks at once.
• Excellent written and verbal communication skills.