Theory Of Change

In the future, POW Australia envisions that our country embraces the renewable energy it has in abundance; that businesses pay a fair price for their carbon footprint while endeavouring to remove it entirely, as it will make practical business sense to do so; and that elected officials from all parties and at all levels of government make addressing climate change their top policy priority. Not just because the environment demands it, but because voters mandate it.

We want a future where we don’t have to exist and POW can go back to being that fluffy white stuff on the ground following a snowstorm.

If we engage and mobilise the Australian outdoor community through a shared love of winter, education backed by science and actions promoted by ambassadors, we will achieve cultural change, partnerships with business and political will to enable us to reach our goals of:

• Protect the integrity of Australian winters now and for the future.
• Achieve Net Zero by 2035 (Climate Council).
• Hold global heating to no more than 1.5c above pre-industrial levels (IPCC).

What it will take
We will achieve cultural change through education, conversations, trusted ambassadors and story telling.

We will achieve political will through helping voters elect climate champions and supporting policy makers to act in a socially and environmentally just way.

We will achieve partnership with business through collaboration on positive environmental and social causes, promoting businesses who do good for the planet.